Since the creation of the contour Coca-Cola bottle in 1915, the true identity of the designer, as well as his inspiration, continues to be controversial and misreported. In The Man Behind The Bottle, author Norman L. Dean sets the record straight by revealing buried facts and information that ultimately lead to the revelation that his father, Earl R. Dean, designed the bottle.
With its refreshing, thirst-quenching contents, the Coca-Cola bottle is one of the most recognized objects in the world. However, much of what has been written about its origin is either misleading or wrong. Growing up with the knowledge that his father designed this unique bottle, the author felt compelled to tell the real story.
“It has been my objective for this book to be the most complete and honest documentation ever written solely about the classic contour bottle,” says the author. “My primary objective for writing this book is to set the record straight — not only for my father and his descendants, but for the millions of people all over the world who have enjoyed a romance with his bottle.”

Backed with data, recordings, and invaluable information Dean gathered throughout his research, The Man Behind The Bottle is a chronological account of how the most famous package of all time came to be, who the creative mind behind it really was, how Earl R. Dean was ultimately discovered, and the impact his bottle has made around the world.